Las
Khezri

Digital Analytics Specialist — CRO · GA4 · Data-driven UX

→ I turn data into decisions. From raw GA4 numbers to client recommendations — heuristics, research, triangulation.

→ I've worked at real scale. Built dashboards and tracked user behaviour across a large-scale, multi-brand e-commerce group.

→ I hit the ground running. Two internships, both in active commercial roles — not side projects. Available May 2026.

I'm Available — Let's Talk See My Work ↓

Experience at & with

Where I've Worked

CRO Intern

Conversionista! CRO Agency

Feb – May 2026

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Heuristic analysis · User research · GA4 · Client recommendations — real agency work on live client sites. Read more →

This is where I took theory and applied it. I worked with heuristic analysis, usability tests, user research, heatmaps, session recordings, GA4 insights, data triangulation and dashboards. Created alternate flows, formed hypotheses and gave recommendations to clients. The most powerful part: understanding how it all connects — from research to recommendation.

Heuristic Analysis Usability Testing GA4 Heatmaps Session Recordings Data Triangulation Dashboards SQL Client Recommendations

Data Analytics Intern

Ellos Group E-commerce Analytics

Apr – Jun 2025

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First hands-on experience working with data in practice. Spent most of my time in GA4 pulling insights and building dashboards to help the team understand what was actually happening on site — all within a high-traffic, multi-brand e-commerce environment.

GA4 Dashboards E-commerce Analytics Insight Reporting

Digital Analytics Specialist — Education

Yrkeshögskolan Borås Graduating May 2026

Sep 2024 – ongoing

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Studying web analytics, data-driven decision making, and digital strategy — with a focus on transforming raw data into business-critical insights.

Web Analytics Digital Strategy Data-driven Decision Making

What I Know

Tools and methods used in the field — not just the classroom. Full breakdown →

Data Analysis & Triangulation

Advanced

UI/UX Analysis

Advanced

Heuristic Analysis & CRO

Advanced

Google Analytics 4

Experienced

Web Psychology

Experienced

Dashboards

Experienced

SQL

Mid Level

A/B Testing

Developing

Google Tag Manager

Developing

The Details

Everything else — expand what interests you. Full story →

Hi, I'm Las. I'm a Digital Analytics Student at Yrkeshögskolan Borås, graduating May 2026. Right now I'm wrapping up my internship at Conversionista where I got to actually apply everything I've been learning in a real client environment.

That experience confirmed what I already suspected. Using data to make digital experiences better, for both users and businesses, is exactly what I want to do.

I believe in iteration above everything. That mindset is what I bring to every project.

"The only bad outcome is the one you can't learn from."

Contact

✉

Lasjrv@gmail.com

☎

0735 945 171

📍

Stenvägen 12, Viskafors

🌐

Svenska · English

Keep in mind

I'm always open to learning new things — new tools, new industries, unexpected challenges. Curiosity is a core skill too.

Education

2024 – ongoing

Digital Analytics Specialist

YH Borås · Graduating May 2026

2019

El & Energi

Viskatrandsgymnasiet

Work History

2026

CRO Intern

Conversionista!

2025

Data Analytics Intern

Ellos Group

2022 – 2025

Lagerarbetare

Effektiv AB

2021

Vårdbiträde

SÄS

2018

Säljare

TM-Huset

2018

Restaurangbiträde

Burger King

Let's Talk

Wrapping up at Conversionista and ready for the next challenge. If you need someone who understands data, users, and how they connect — don't wait until May.

Graduation is May 2026. Companies that reach out now get first pick.

LasKhezri

Where I've Worked

What I Know

The Details

Let's Talk

Get in Touch

Las
Khezri