Online · Available for hire
CRO Agency experience· Nordic e-commerce background· Graduating May 2026
Lasjrv@gmail.com
Experience Skills About & Background Contact Hire Me
Lasjrv@gmail.com
0735 945 171

Las
Khezri

Digital Analytics Specialist — CRO · GA4 · Data-driven UX

→ I turn data into decisions. From raw GA4 numbers to client recommendations — heuristics, research, triangulation.
→ I've worked at real scale. Built dashboards and tracked user behaviour across one of the Nordics' biggest e-commerce groups.
→ I hit the ground running. Two internships, both in active commercial roles — not side projects. Available May 2026.
I'm Available — Let's Talk See My Work ↓
Las Khezri
SCROLL
2×
Real internships
not just coursework
GA4
Used daily
in the field
CRO
Research → hypothesis
→ recommendation
#1
Ellos Group — Nordic's
largest e-commerce group
May
Available
2026
Experience at & with
Ellos Group
Yrkeshögskolan i Borås
// 01 — experience

Where I've Worked

Click any role to expand. Full deep-dive →

CRO Intern
Conversionista! CRO Agency
Feb – May 2026
↓
Heuristic analysis · User research · GA4 · Client recommendations — real agency work on live client sites. Read more →

This is where I took theory and applied it. I worked with heuristic analysis, usability tests, user research, heatmaps, session recordings, GA4 insights, data triangulation and dashboards. Created alternate flows, formed hypotheses and gave recommendations to clients. The most powerful part: understanding how it all connects — from research to recommendation.

Heuristic Analysis Usability Testing GA4 Heatmaps Session Recordings Data Triangulation Dashboards Client Recommendations
Data Analytics Intern
Ellos Group Nordic's Largest E-commerce
Apr – Jun 2025
↓

First hands-on experience working with data in practice. Spent most of my time in GA4 pulling insights and building dashboards to help the team understand what was actually happening on site — all within one of the biggest e-commerce groups in the Nordics.

GA4 Dashboards E-commerce Analytics Insight Reporting
Read more →
Digital Analytics Specialist — Education
Yrkeshögskolan Borås Graduating May 2026
Sep 2024 – ongoing
↓

Studying web analytics, data-driven decision making, and digital strategy — with a focus on transforming raw data into business-critical insights.

Web Analytics Digital Strategy Data-driven Decision Making
// 02 — skills

What I Know

Tools and methods used in the field — not just the classroom. Full breakdown →

Data Analysis & Triangulation
Advanced
UI/UX Analysis
Advanced
Heuristic Analysis & CRO
Advanced
Google Analytics 4
Experienced
Web Psychology
Experienced
Dashboards
Experienced
A/B Testing
Developing
Google Tag Manager
Developing
// 03 — more about me

The Details

Everything else — expand what interests you. Full story →

Hi, I'm Las — a Digital Analytics Student at Yrkeshögskolan Borås, graduating May 2026. Currently wrapping up at Conversionista, where theory meets real client work.

My time there confirmed I chose the right track — using data to make digital experiences better for both users and businesses.

I believe in iteration above everything. The only bad outcome is the one you can't learn from — and that's the lens I bring to every project.

"What's my most powerful tool? Iteration." — The only bad outcome is the one you can't learn from.
Contact
✉
Lasjrv@gmail.com
☎
0735 945 171
📍
Stenvägen 12, Viskafors
🌐
Svenska · English
Keep in mind

I'm always open to learning new things — new tools, new industries, unexpected challenges. Curiosity is a core skill too.

Education
2024 – ongoing
Digital Analytics Specialist
YH Borås · Graduating May 2026
2019
El & Energi
Viskatrandsgymnasiet
Work History
2026
CRO Intern
Conversionista!
2025
Data Analytics Intern
Ellos Group
2022 – 2025
Lagerarbetare
Effektiv AB
2021
Vårdbiträde
SÄS
2018
Säljare
TM-Huset
2018
Restaurangbiträde
Burger King

Let's Talk

Wrapping up at Conversionista and ready for the next challenge. If you need someone who understands data, users, and how they connect — don't wait until May.

Email Me Now 0735 945 171
Graduation is May 2026. Companies that reach out now get first pick.
// 04 — contact

Get in Touch

Available from May 2026 — but the earlier you reach out, the better. Contact page →

✉
Email
Lasjrv@gmail.com
☎
Phone
0735 945 171
in
LinkedIn
linkedin.com/in/laskhezri