Where I've Worked

The role

Conversionista is one of Sweden's leading CRO agencies. As an intern I worked directly on client projects — not internal tools or isolated tasks. That meant real client sites, real data, and real recommendations that needed to hold up in front of stakeholders.

Skills gained

• Heuristic analysis — applied Nielsen's heuristics and conversion frameworks to live client sites across e-commerce and lead-gen
• Web psychology & best practices — applied principles like social proof, cognitive load reduction, loss aversion, anchoring, and the 7 levels of conversion framework to identify and explain conversion problems
• Quantitative data analysis — GA4 extraction, custom funnel building in Excel, tracking audits across 7 properties
• Dashboard building — Looker Studio with blended data sources and multi-datasource page filters
• Behavioural analysis — heatmaps and session recordings in Mouseflow, user interview analysis in Descript
• Qualitative analysis — user interview analysis, heatmap and session recording review, synthesising behavioural signals into findings
• Quant + qual triangulation — combining behavioural, interview, and analytics data into a single set of findings
• Stakeholder communication — building and delivering client-facing presentations, sitting in on workshops and client syncs

Tools & methods

The role

Ellos Group is one of the Nordics' largest e-commerce groups, operating across multiple brands and markets. Working here meant understanding analytics at genuine scale — tracking user behaviour across high-traffic environments and building dashboards that non-technical stakeholders could actually use.

The biggest thing I took from this role was learning how to translate raw numbers into a story. Any analyst can pull a report — the skill is knowing which numbers matter, and why.

What I worked on

GA4 implementation and tracking across brand properties. Building and maintaining dashboards for campaign and product performance. Supporting the analytics team with data extraction, validation, and reporting.

Tools & methods

Programme

A two-year vocational higher education programme focused on web analytics, digital strategy, and data-driven decision making. Designed to produce analysts who can work commercially from day one.

Education plan

Key areas